Perception of Doors: Smart locks and doorbells provide an entryway (pun intended) to home automation services.

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Doors are typically considered a means to an end — the way in and out of the residences you’re providing with amazing AV systems. But they can also open your business to the lucrative smart home automation market. Sure, you can leave installation of smart locks to electricians and locksmiths, but you would also be leaving a good deal of business behind.

For an example of smart door success, look no further than Tommy Bartnick from California-based Malibu Wired Inc. Malibu Wired is doing a lot of business these days in smart doors as part of its automation package.

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